Opens
At Universal Studios Hollywood, The Entertainment Capital of L.A.SM
With 3D Press Briefing by Peter Jackson and Star-Studded Premiere
Universal City, CA -- “King
Kong 360 3-D”
created by Peter Jackson, the world's largest most intense 3D
experience, made its debut today on the famed
Universal Studios HollywoodSM
Studio Tour,
combining a ground-breaking use of Surround Digital 3D
film and thrilling visceral effects to create a next-generation theme
park experience.
The world premiere of the attraction featured a star-studded guest list
and an innovative “3D press briefing” by the attraction’s creator, Peter
Jackson. “King
Kong 360 3-D”
is the first theme park attraction to be directed by the three-time
Oscar®-winning storyteller and filmmaker.
In the new attraction, guests aboard Studio Tour trams are given special
3-D glasses as they enter an enormous soundstage larger than a football
field. Once inside, the trams are enveloped within enormous screens,
their size equaling an area equivalent to 16 conventional movie screens
and rest atop steel platens that provide a powerful motion base. Via
the magic of Surround Digital 3D projection, guests are transported deep
into a tangled jungle location. There, they survive a close encounter
with a swarm of hungry raptors, only to be confronted by the terrifying
presence of 35' tall dinosaurs. Suddenly, the 25' tall Kong gorilla
appears. The trams roll and shudder as the guests find themselves caught
in the middle of a titanic struggle between the great ape and
carnivorous reptiles.
The enormous scale and the cutting edge technology employed by the
designers elevate the powerful, iconic storyline to a new level. The
vivid realism of the 3D immersion and the synchronized motion of the
tram combine to produce a sense of immersion without precedent in a
theme park attraction.
Peter Jackson,
director of the Oscar®-winning 2005 Universal Pictures film upon which
the attraction is based, said: “As a filmmaker, you’re hoping to have
the audience step inside your movie and become part of the experience…to
create the illusion of reality in a way that is much more tactile and
profound than can be done in the cinema environment of a normal theatre.
The new `King Kong 360 3D’ at
Universal Studios Hollywood
provided us with a unique opportunity to really push film and theme park
technology to create that illusion. Our intention was to create a
spectacular and immersive 3D experience and we’re confident that we’ve
achieved that. King Kong 360 3D is the largest most intense 3D
experience on the planet.”
Larry
Kurzweil, President, Universal Studios Hollywood, said: “After a
two-year absence, King Kong has returned with a vengeance never before
seen. Guests from around the world will feel as if they are
completely immersed in Peter Jackson’s 3D storytelling. King Kong 360-3D
is the fight of the century and a highly repeatable breakthrough thrill
ride, taking theme park and movie making experiences to an entirely new
level.
King Kong, known as “the eighth wonder of the world,” has been called
“the experience for which movies were invented.” Since first appearing
on the screen in the 1933 original classic, “King Kong” has been re-made
twice, each time on a tremendous scale, earning a total of seven Oscar®
and three Golden Globe® nominations. Most recently, Peter Jackson’s 2005
version took classic elements of the original “King Kong” story and
adrenalized them with up-to-the-minute effects magic and the alchemic
talents of a superlative group of filmmakers, cast and crew. Released to
critical acclaim in late 2005, “King Kong” was a worldwide hit.
The arrival of the new “King Kong 360 3-D” experience coincides with
major enhancements to the iconic Studio Tour. The most extensive backlot
construction ever in the history of Universal Studios, which includes
re-creations of legendary Hollywood sets and the introduction of
brand-new shooting locations, was recently completed and the renowned
studio will soon buzz with star-studded film and television production
as never before
Universal Studios Hollywood
is a unit of Universal Parks & Resorts, a division of NBC
Universal, one of the world's leading media and entertainment companies
in the development, production, and marketing of entertainment, news,
and information to a global audience.
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