November 7, 2011 Napa, CA “The Daily Meal” (www.thedailymeal.com) is co-producing Barrel, Bottle & Beyond, a behind the scenes look at food and wine from the Napa Valley with vintner Katie Hamilton Shaffer of Toolbox Wine Co. www.toolboxwineco.com and San Francisco based Mobile Broadcast Network (www.mbn.tv).
Barrel, Bottle & Beyond is the perfect blend. Chef, winemaker and host Katie Hamilton Shaffer is uncorking MBN’s first-of-a-kind mobile video platform to offer The Daily Meal audience a taste of behind the scenes in wine country’ from the harvest, through the craft of winemaking, to the pleasure of dinning with family and friends. “I’m excited to take viewers on an adventure beyond the bottle,” said host Katie Hamilton Shaffer and founding vintner of Toolbox Wine Co., “There are so many stories that never get told and events not experienced’ this is going to be fun!”
The Daily Meal launches Barrel, Bottle & Beyond on a date that occurs once every thousand years – 11.11.11 – with food and wine coverage from the inaugural Napa Valley Film Festival. “We are thrilled to work with Katie and The Daily Meal to tell the stories from California wine country”, said MBN CEO, Fred Campbell. Barrel, Bottle & Beyond programming from the Napa Valley Film Festival will include celebrity chef and winemaker interviews, complemented with culinary commentary from filmmakers and actors in attendance.
The pilot series will be available on www.thedailymeal.com, The Daily Meal Facebook page and Toolbox Wine Facebook page thru the Holidays and into February 2012.
About The Daily Meal -The Daily Meal covers every aspect of the food and drink experience: restaurants, chefs, food trends, cookbooks, wine and spirits, healthy dining, home entertaining, food-oriented travel – and of course cooking. The Daily Meal serves up a well-planned mix of content, both original and carefully selected, and then encourages readers to speak up about their own culinary passions, skills, preferences, and opinions.
About Katie Hamilton Shaffer/Toolbox Wine Co.
Katie launched Toolbox Wine Co. in 2009 with two female co-founder/vintners – Thrace Bromberger and Nancy Otton. Toolbox Wine Co. produces appellation specific wines for under $20. They bring a unique niche to the wine business with ‘Serious Wines. Playful Marketing’. Toolbox is also an inaugural Napa Valley Film Festival sponsor. Katie is also filming a broadcast TV pilot in association with Veia Productions.
About Mobile Broadcast Network
MBN, “A TV studio in the palm of your hand”, is the first collaborative video mobile production platform for media professionals and pro-sumers. MBN’ formal launch is expected in Q1 2012.
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