This year Museum Day honors the 50th Anniversaries of Earth Day and Smithsonian Magazine with its theme Earth Optimism
NEW YORK—(March, 2020)–Smithsonian Magazine has designated Saturday, April 4, 2020, as the 16th annual Museum Day, an initiative in which participating museums across the United States open their doors for free to those who download a branded ticket. This is a special year for the event as it celebrates the 50th anniversary of Smithsonian Magazine. Tickets are available starting today.
This year’s Museum Day is made possible by Lexus Curiosity Week, a celebration of curiosity as well as the innovation and progress that comes as a result of Lexus’ greatest inspiration: the driver.
The annual event allows museums, zoos and cultural centers from all 50 states to emulate the spirit of Smithsonian Institution’s Washington, D.C.-based facilities, which offer free admission every day.
Museum Day goes beyond getting visitors through museum doors—it acts as a springboard to empower and help advance the hopes and ambitions of the public, particularly school-aged children and those in underrepresented communities. It represents a national commitment to access, equity and inclusion.
The theme for this year’s event Earth Optimism, is a vision, a set of events, and a movement, to showcase a change in focus from the problem to solution, from a sense of loss to one of hope, in the dialogue about conservation and sustainability. In celebration of the 50th anniversary of Earth Day, Smithsonian will host the 2020 Earth Optimism Summit in Washington, DC. (April 23 – April 25, 2020) which will showcase stories of both small- and large-scale actions that frame the conversation and demonstrate that success is possible.
“This is a big year for us at Smithsonian Magazine – it’s our milestone 50th anniversary. Museum Day is a national celebration of curiosity,” said Amy Wilkins, chief revenue officer at Smithsonian Media. “We are excited to have a partner like Lexus, which upholds the principle of inspiring curiosity, to collaborate with us on this momentous occasion.”
“From the very beginning, our greatest curiosity hasn’t been machines, it’s been people,” said Lisa Materazzo, vice president of Lexus marketing. “What moves them? What makes them tick? It’s the inspiration for everything we do. From the products we craft to the dealership experience, it’s what makes us uniquely Lexus. “We’re happy to partner with Smithsonian Magazine to celebrate the curiosity that lives within us all.”
Museums in all 50 states have already signed up to participate in Smithsonian Magazine’s 2020 Museum Day, the largest event of its kind. More than 1,200 museums are expected to participate this year.
Those wishing to attend and participate in Museum Day 2020, made possible by Lexus Curiosity Week, can visit Smithsonianmag.com/museumday to learn more and download a ticket beginning today (February 27, 2020). Each ticket grants the ticket holder and one guest free access to any participating museum on April 4, 2020. One ticket is permitted per email address. A list of participating museums, which will be continually updated, can be found at smithsonianmag.com/museumday/search.
For more information, visit Smithsonianmag.com/museumday.
About Smithsonian Media
Smithsonian Enterprises oversees the commercial activities of the Smithsonian through a variety of business activities. The media division includes Smithsonian and Air & Space magazines, which reach over 8 million monthly readers; www.smithsonianmag.com with more than 8.8 million unique monthly visitors; and the Smithsonian Channel, which is available in over 55 million households globally on all cable, satellite, and streaming platforms. The retail operation includes 35 museum and airport stores, Smithsonianstore.com, two IMAX theaters, and food concessions. It also oversees consumer and education licensed products with over 85 licensees in categories such as toys, publishing, collectibles, jewelry, and home; and Smithsonian Books, which offers non-fiction and illustrated titles. The travel division operates Smithsonian Journeys, an adult small-group travel program with over 300 departures annually and Smithsonian Student Travel.
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