Beginning May 28, luxury carrier extends its popular PEANUTS™ experience beyond Asia with Snoopy-themed cabins and inflight amenities
Los Angeles, CA, and Taipei, TW – Snoopy fans, prepare for takeoff! STARLUX Airlines, Taiwan’s premier luxury carrier, is bringing its popular PEANUTS™-themed flight experience to select U.S. routes for the first time, starting May 28. Passengers can embark on an unforgettable journey with Snoopy and friends through “Snoopy is Shooting for the Stars,” a limited-time experience running through December 31, 2025. This year’s partnership expands beyond the airline’s Asia routes to include most U.S. flights, excluding those departing from Los Angeles and Ontario.
Building on the success of last year’s “Sky Adventure” campaign, this year’s experience takes off with even higher aspirations. “Snoopy is Shooting for the Stars” reimagines the iconic beagle as an interstellar explorer, soaring through the galaxy with a refreshed design that adopts cosmic blue and starlight gold. From the moment passengers check-in, they’ll be met with over 10 exclusive-themed amenities inspired by the PEANUTS™ world, including four collectible boarding pass designs, luggage tags, inflight cups, napkins, and screen displays. Additionally, young flyers under 12 departing from Taipei will receive a limited-edition Snoopy Back-to-School Pouch starting September, featuring a telescope, handkerchief, and card game set. The outer bag can also be used as a small travel pouch, ensuring Snoopy accompanies young passengers throughout the journey.
Collectors and super fans can also join the fun with exclusive STARLUX Airlines and PEANUTS™ co-branded merchandise. Launching in May, these special collaborative items will be available through inflight duty-free sales, STARLUX’s official online store, and at 7-Eleven and PEANUTS™ pop-up stores across Taiwan, with more exciting releases to come!
STARLUX’s collaboration with PEANUTS™ first took flight in 2024 with a five-month campaign that was widely praised by international travelers across Asia. The inaugural partnership featured the comic’s beloved characters dressed in STARLUX uniforms on various inflight items. In response to overwhelming demand, this year’s campaign will run for seven months and cover even more routes, giving more travelers around the world a chance to experience the timeless charm of Snoopy.
For the latest updates on the collaboration, visit the official STARLUX Airlines website at www.starlux-airlines.com/en-US
About PEANUTS
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by Wild Brain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
About STARLUX Airlines
Founded on the philosophy that luxury should be available to everyone, not just the elite, Taiwan-based STARLUX is a boutique international airline serving a total of 29 routes from Taiwan to the US, Japan, Hong Kong, Macau, Vietnam, Thailand, Philippines, Malaysia, Indonesia, and Singapore. STARLUX passengers traveling between North America and Asia are able to enjoy an easy transfer in Taipei with its three US routes: Los Angeles-Taipei, San Francisco-Taipei, and Seattle-Taipei, and an upcoming Ontario-Taipei route (beginning June 2). STARLUX prioritizes safety and offers unparalleled service with the goal of making flying a truly luxurious and unforgettable experience. For more information, visit www.starlux-airlines.com/en-US
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