Virgin Australia
has planned a quirky, crazy new promotional concept involving three
winners from Sydney, Australia travelling to Los Angeles, staying three
days (or 4,320 minutes) and Tweeting about their experience the entire
time! Will the team be able to make the required 4,320 Tweets necessary
to complete their task?
Simply log
on to the 4,320LA Twitter account,
www.twitter.com/4320lato find out more about this contest!
You can also go to the contest website,
www.4320la.com
to find out more about it as well as prepare
yourself to sign up for the second half of the contest…….a chance for
you and two of your friends to fly from L.A to Sydney for three days and
Tweet about it for 4,320 minutes. The second half of the contest will
open up in August so stay tuned
Australia’s newest international airline, V Australia has embarked on
its first big social media campaign, partnering with Twitter and radio
station Nova to launch a bold national campaign for Australians to win a
trip to Los Angeles for three days or 4320 minutes of “tweeting.”
The campaign “4320 LA” was inspired by recent trends which show
Australians are continuing to travel overseas but are increasingly value
conscious and keen to cram in as much action and activities into shorter
breaks.
The four week campaign kicked off on Nova radio this week and will be
supported by extensive print media as well as digital and social media.
The challenge for the team of the three winners is to fly to LA, take in
the sights and delights in the City of Angels for three days non-stop
and between the team, tweet every single minute of the 4,320 minutes
they are in L.A.
About V Australia
and Virgin Blue V Australia
www.vaustralia.com.au is a three class boutique style
airline offering the acclaimed service for which the Virgin Blue Group
is renowned and a unique Australian style. On board the airline’s brand
new 361-seat 777-300ER aircraft, configuration includes Business Class
cabin with 33 fully lie-flat beds, Premium Economy with 40 International
Club seats and 288 International Economy seats. All cabins offer the
Red, state-of-the-art personal seat back entertainment, seat to seat
'chat' or competition connectivity. The airline also has two in-flight
bars, mood lighting and other touches of Australiana from salt and
pepper shakers to hidden wallpaper murals. V Australia is a part of the
Virgin Blue Group of Airlines. The Australian-based airline group also
includes Virgin Blue, second largest carrier in Australia and short haul
international airlines Pacific Blue and Polynesian Blue. Together they
operate a fleet comprising of 80 modern Boeing 737-NG’s, Boeing 777 and
Embraer E-Jet aircraft flying to 28 Australian and 13 international
destinations in the South Pacific and Southeast Asia.
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