Contact: Dave
Email: dave@pon.net

February 10, 2010
FOR IMMEDIATE RELEASE

Lonely Planet is celebrating the publication of its 100 millionth guidebook by inviting travelers to share photographs of their favorite travel experiences online.  

Australia (Feb. 10, 2009) – The 15th edition of the guide to Australia is officially the 100 millionth book to be published in Lonely Planet’s 37 year history.

 

To celebrate, Lonely Planet launched a competition on January 29, 2010 to encourage travelers to share their favorite travel images and be in the running to win a round-the-world trip for two, or one of 200 Nokia handsets valued at around $740. Travelers will be able to upload their travel images via http://www.lonelyplanet.com/win until July 28th, 2010. Finalists will be announced August 18th and the grand-prize winner will be announced August 26th.

You don’t have to be a professional photographer to enter. Entries will be judged on how your story - a combination of an image and a caption - captures the adventurous free spirit of Lonely Planet and getting to the heart of a place. 

Counting those millions
Australia is Lonely Planet’s number one selling title with over two million copies. It was the first to reach a million copies in print in July 1999. India followed by hitting the million mark in April 2001, Thailand in March 2002, New Zealand in October 2002, Southeast Asia on a Shoestring in February 2004, China in March 2007. Lonely Planet’s first European title to reach a million copies was Italy in December 2007.
 
From Lonely Planet’s first book in 1973, it took 26 years until 1999 to reach 30 million copies in print. Five years later in 2004, 60 million books had been printed. And now, in just six years, we are announcing the 100 millionth book in print.

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