April 2025 – Armenia has been named Destination of the Year for Adventure Tourism at the PATWA International Travel Awards 2025, held at ITB Berlin on 5 March 2025, one of the world’s leading travel trade shows. This prestigious award highlights Armenia’s growing reputation as a top global destination for adventure seekers.
From its rugged mountains and scenic hiking trails to exhilarating outdoor activities like rock climbing, paragliding, and off-road exploration, Armenia offers an unparalleled experience for thrill-seekers and nature enthusiasts. The country’s rich cultural heritage, combined with breathtaking landscapes, makes it an ideal choice for travelers looking for unique and immersive adventures.
Lusine Gevorgyan, Chairman of the Tourism Committee of Armenia, expressed immense pride in receiving the award:
“This recognition is a testament to Armenia’s natural beauty, diverse adventure tourism offerings, and the dedication of our tourism sector. We invite travelers from around the world to explore Armenia’s stunning landscapes and experience the thrill of adventure in a land rich with history and hospitality.”
Armenia has made significant strides in promoting sustainable and responsible adventure tourism, ensuring that its natural treasures remain preserved for future generations. With ongoing investments in eco-friendly infrastructure, developing adventure experiences, capacity building and local community engagement, the country continues to enhance its position as a premier adventure travel destination.
The PATWA (Pacific Area Travel Writers Association) International Travel Awards are among the most esteemed recognitions in the global travel and tourism industry, celebrating excellence in tourism, hospitality, and sustainable travel initiatives.
This award reinforces Armenia’s commitment to adventure tourism and its vision of offering world-class experiences in one of the most captivating landscapes on Earth.
About Armenia
The Tourism Committee of Armenia invites you to discover Armenia, a land where ancient history, vibrant traditions, and breathtaking landscapes converge. Nestled in the heart of the Caucasus, Armenia is renowned for its rich cultural heritage, welcoming hospitality, and diverse authentic experiences—from UNESCO-listed monasteries and scenic mountain trails to adventure sports and a flourishing culinary scene inspired by centuries-old recipes. For more information about Armenia, please visit
About PATWA
The Pacific Area Travel Writers Association (PATWA) is a non-profit, non-government, professional, international media organisation founded in 1999. PATWA supports the sustainable development and growth of destinations, travel, tourism, hospitality, aviation (airlines and airports), transportation (cruise liners and rail), online travel platforms, travel technology, and allied service providers, worldwide. PATWA is an affiliate member of UN Tourism.
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