Torrance, CA (January 3, 2011) – In a bid to create a greater awareness for itself as an affordable, safe, and attractive Southern California tourism destination, a lodging group of 14 hotels of more than 50 rooms has partnered with the City of Torrance and the Torrance Area Chamber of Commerce to create Discover Torrance (a non profit 501c6 organization), the official visitors bureau for Torrance, California.
Additionally, Heather Johnston has been named as the organization’s Executive Director, it was announced by Pam Ryan, Chair of Discover Torrance’s Executive Board and General Manager of the Torrance Marriott South Bay. Ms. Johnston comes to Discover Torrance with a wealth of tourism marketing and sales experience having worked at the Irvine Company, the Disneyland Resort in Anaheim, and serving on various state, regional, and international tourism committees. Discover Torrance has enlisted the help of Paolucci Communication Arts to help with managing the rebranding and marketing of the city.
Centrally located near Redondo Beach, Hollywood, Los Angeles, the University of Southern California (USC), and Long Beach, Torrance currently offers a diverse range of hotels with a total of 2,500 guest rooms which provide the perfect home base from which to see all things Southern California. Torrance is just a short drive from Los Angeles Airport (LAX) and Long Beach Airport (LGB), beautiful beaches, Los Angeles Harbor, Disneyland Resort, Universal Studios, and other Southern California attractions.
For those who love to shop, Torrance is home to world-famous Del Amo Fashion Center (the fifth largest shopping mall in the U.S.) and pristine Torrance Beach. Additionally, the historic downtown area is consistently ranked as one the safest communities in Los Angeles County. Torrance prides itself on big city amenities with small town charm. One such example is the annual Armed Forces Day Parade, which the city is well known for. It was first produced in 1960 and is the longest running military parade sponsored by a city. It is held annually on Armed Forces Day (the third Saturday in May), and runs down Torrance Boulevard. The parade features military vehicles, school bands, and prominent community members
Discover Torrance is available to assist consumers and travel agents in planning a Southern California vacation by using Torrance as a home base. The organization can provide information on hotels in the area, top attractions, events, and more.
For additional information, visit www.discovertorrance.org, call 855-310-7878, or follow them on Twitter at http://twitter.com/VisitTorrance. The Discover Torrance office is located at 3400 Torrance Boulevard, Suite 100, Torrance, CA 90503.
Torrance Fast Facts
The city of Torrance was incorporated in 1921 and is located in the South Bay region of Los Angeles County, California. Torrance has 1.5 miles of shore front beaches on the Pacific Ocean and enjoys a moderate, year-round climate with an average rainfall of 12.55 inches per year. The population as of 2009 was 149,111 and it is the eighth largest city in Los Angeles County and the 35th largest in the state of California. Torrance has 30 city parks. Old Town Torrance was designed back in 1912 by Frederick Law Olmsted, Jr., an American landscape architect perhaps best known for creating the National Mall, the Jefferson Memorial, and The White House grounds. Torrance Beach lies between Redondo Beach and Malaga Cove on the Santa Monica Bay. In October of 2011 the city will celebrate its centennial.
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