DENMARK, NORWAY AND
SWEDEN LAUNCH “FACES OF SCANDINAVIA” TO SPOTLIGHT INSPIRING TRAVEL
DESTINATIONS
-- Online Campaign Features Travel Testimonials from Prominent
Scandinavians and a Chance to Win Travel --
-- Icelandair Offers Special Deals --
NEW YORK,
November 9, 2010 – VisitDenmark, Innovation Norway, VisitSweden and
Icelandair have created the joint campaign “Faces of Scandinavia” in
which famous Scandinavians are promoting their favorite local travel
destinations. The purpose is to inspire U.S. travelers to visit
Scandinavia. The “Faces of Scandinavia” campaign promotes Denmark,
Norway, and Sweden as three European destinations that combined make for
one exciting vacation, with Icelandair as the preferred airline.
Icelandair has convenient service to Copenhagen, Stockholm and four
airports in Norway. Additionally, several prominent Scandinavians are
participating in the campaign.
The
campaign website –
www.facesofscandinavia.com
– is the hub for information about local travel destinations in each of
the countries and gives visitors the chance to win a three-country
travel package to experience the countries firsthand. To further
support the campaign, Icelandair is offering special low fares from the
U.S. to destinations throughout Scandinavia.
The
“Faces of Scandinavia”
Several
prominent Scandinavians who live and/or work in the U.S. share their
favorite travel destinations on the “Faces of Scandinavia” campaign
website. Participants include:
-
Madcon
– a
multi-platinum award winning
Norwegian hip
hop duo
-
Henrik Lundqvist
– a Swedish professional ice hockey goalkeeper for the NHL’s New
York Rangers
-
Thure
Lindhardt
– a Danish actor, most known for his role in the movie
Angels & Demons
-
Marcus Samuelsson
– a Swedish world-class chef based in New York, and the winner of
“Top Chef Masters” on Bravo TV
To enter
the “Faces of Scandinavia” contest, Americans can visit
www.facesofscandinavia.com.
There, they can click on the “Faces of Scandinavia” to read personal
travel recommendations from well-known Scandinavians, leave a comment on
a travel story and post it on Facebook to be entered to win. The
contest is open now through January 14, 2010.
First prize winner will receive:
-
Two roundtrip tickets with
Icelandair to Copenhagen, Oslo and Stockholm
-
Two night hotel accommodations in
each city
-
Overnight cruise from Oslo to
Copenhagen
-
Train from Copenhagen to Stockholm
-
City Cards for sightseeing in each
city
Second prize winner will receive a 16GB
iPad, including the Guidepal travel application.
Icelandair Travel Deals
Icelandair,
the flagship carrier of Iceland since 1937, is offering a special travel
deal in conjunction with “Faces of Scandinavia.” Travelers can fly to
Scandinavia from New York’s JFK from $479* round-trip for travel January
15 – March 31, 2011 when booked by November 14, 2010. Seats are limited
and restrictions apply. To complete their Scandinavian stay, travelers
can combine airfare with special hotel offers, including the "3 nights
for the price of 2"* package. For offers and complete schedule,
including fares, terms and conditions and availability visit
www.icelandair.us/scandinavia.
*RT fare is based on travel from JFK to
Stockholm. Price is exclusive of applicable taxes and official charges
by destination of approximately $100-$190 USD, per person including the
September 11th Security Fee of $2.50 per U.S. enplanement.
Hotel stays are based on availability, blackout dates and other
restrictions may apply.
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