For
immediate release
"The Daily Meal" Pours
it on With West Coast Wine Country Pilot "Barrel, Bottle & Beyond"
November 7, 2011
Napa,
CA “The Daily Meal” (www.thedailymeal.com)
is co-producing
Barrel, Bottle & Beyond, a behind the scenes
look at food and wine from the Napa Valley
with
vintner
Katie Hamilton Shaffer of Toolbox
Wine Co.
www.toolboxwineco.com
and San Francisco based Mobile
Broadcast Network (www.mbn.tv).
Barrel,
Bottle & Beyond
is the perfect blend. Chef, winemaker and host Katie Hamilton Shaffer is
uncorking MBN’s first-of-a-kind mobile video platform to offer The Daily
Meal audience a taste of behind the scenes in wine country… from the
harvest, through the craft of winemaking, to the pleasure of dinning
with family and friends. “I’m excited to take viewers on an adventure
beyond the bottle,” said host Katie Hamilton Shaffer and founding
vintner of Toolbox Wine Co., “There are so many stories that never get
told and events not experienced… this is going to be fun!”
The Daily
Meal launches Barrel, Bottle & Beyond on a date that occurs once
every thousand years – 11.11.11 – with food and wine coverage from the
inaugural Napa Valley Film Festival. “We
are thrilled to work with Katie and The Daily Meal to tell the stories
from California wine country”, said MBN CEO, Fred Campbell. Barrel,
Bottle & Beyond programming from the Napa Valley Film Festival will
include celebrity chef and winemaker interviews, complemented with
culinary commentary from filmmakers and actors in attendance.
The pilot
series will be available on
www.thedailymeal.com, The Daily Meal Facebook page and Toolbox Wine
Facebook page thru the Holidays and into February 2012.
About The Daily Meal
– The
Daily Meal covers every aspect of the food and drink experience:
restaurants, chefs, food trends, cookbooks, wine and spirits, healthy
dining, home entertaining, food-oriented travel — and of course
cooking. The Daily Meal serves up a well-planned mix of content, both
original and carefully selected, and then encourages readers to speak up
about their own culinary passions, skills, preferences, and opinions.
About Katie Hamilton Shaffer/Toolbox Wine Co.
– Katie launched Toolbox Wine Co. in 2009 with
two female co-founder/vintners – Thrace
Bromberger and Nancy Otton. Toolbox Wine Co. produces appellation
specific wines for under $20. They bring a unique niche to the wine
business with “Serious Wines. Playful Marketing”. Toolbox is also an
inaugural Napa Valley Film Festival sponsor. Katie is also
filming a broadcast TV pilot in association with Veia Productions.
About Mobile Broadcast Network
–
MBN, "A TV studio in the palm of your hand", is the first
collaborative video mobile production platform for media professionals
and pro-sumers. MBN’s formal launch is expected in Q1 2012.
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