Estonia has launched an influencer campaign with a twist called #EstonianWay

There is a place where cars drive on frozen sea, sauna is a weekly ritual and the wilderness is your stage. Celebrities have come and lived the #EstonianWay.

#EstonianWay is an influencer campaign by Visit Estonia to celebrate the country’s 100th birthday and inspire people to explore Estonia. 100 different celebrities from all over the world – YouTubers, rock stars, influencers, journalists, sports legends, Michelin star chefs, TV hosts – are invited to Estonia to try out ordinary things in a different way.

Visit Estonia has already hosted some influencers from US as well (and will be hosting more this year!). Watch how
• Mustafa Kacar created street fashion the Estonian way
• Cait Weingartner discovered superfood the Estonian way
• Shai Chung did yoga the Estonian way

Perhaps not everything that can be seen in Estonia is unique, but these are experiences one couldn’t enjoy just anywhere. Instead of coral reefs, Brazilian TV host Karina Oliani dived into an abandoned underwater prison. Instead of dealing with months of paperwork, Japanese startupper Satoshi Miyagawa became an e-resident and started his company online in 18 minutes while sitting on a beach. Instead of acai and avocado, U.S. blogger Cait Weingartner created superfood from dandelions and weeds that she foraged herself. Instead of being sound asleep, Henry and Piers Nathan from Canon Photography on Instagram celebrated the Midsummer’s Eve festival during the white nights of Estonia.

Each guest’s unique Estonian experience will be posted on the campaign site along with a video of his or her trip highlights. The campaign will continue until early 2020.

Watch these and many other experiences at estonianway.com.

Watch the official trailer:

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