Nashville, TN – November 16, 2010 – Coming alongside their nationwide drives to collect shoes, Soles4Souls announced in early 2010 the launch of their new charitable division Clothes4Souls. Due to the success of the recent Sport Chalet shoe drives the two companies are partnering again to launch a new kind of campaign.
During November 16 thru 22, Clothes4Souls and Sport Chalet will be collecting gently worn coats to ship to persons in need, whether they are victims of a natural disaster or subject to living in extreme poverty. During this period, Sport Chalet customers will have the opportunity to donate their gently worn coats. In exchange for each coat donated, Sport Chalet customers will receive a 20% discount on any new regularly priced coat in the store.
“Our footprint is changing as we forge forward for the next five years,” said Wayne Elsey, Founder and CEO of Soles4Souls. “We recognized the overwhelming need internationally and domestically for coats and we are excited to offer the customers of Sport Chalet an avenue to give back more than just footwear.” he said.
“With over 1.2 million shoes donated earlier this year, Sport Chalet customers displayed their overwhelming support to help those in need, so we are very eager to give them another opportunity to donate and this time we are giving them something in return,” said David Hacker, Director of Marketing and Advertising of Sport Chalet. With winter approaching, the timing of this drive will help customers stay warm while giving warmth to others.
About Sport Chalet, Inc.
Sport Chalet, founded in 1959 by Norbert Olberz, is a leading, full service specialty retailer with 55 stores in California, Nevada, Arizona and Utah. The Company offers more than 50 services for the serious sports enthusiast, including backpacking, canyoneering and kayaking instruction, car rack installation, snowboard and ski rental and repair, SCUBA training and certification, SCUBA boat charters, team sales, racquet stringing, and bicycle tune-up and repair at each of its store locations.
Soles4Souls is a Nashville-based charity that collects shoes from the warehouses of footwear companies and the closets of people like you. The charity distributes these shoes free of charge to people in need, regardless of race, religion, class, or any other criteria. Since 2005, Soles4Souls has given away over 7 million pairs of new and gently worn shoes (currently donating one pair every 9 seconds.) The shoes have been distributed to people in over 125 countries, including Kenya, Thailand, Nepal and the United States. Soles4Souls has been featured in Runner’s World, Ladies’ Home Journal, National Geographic’s Green Guide and The New York Times. It has appeared on CBS, ABC, NBC, FOX, BBC, CNN and thousands of regional news outlets across North America. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Anyone can join our cause, and we need your help.
Soles4Souls is proud to announce the launch of their new division, Clothes4Souls. We strive to increase dignity and hope for hurting people through the gift of new clothing from manufacturers, designers, and retailers. Those who graciously donate (rather than destroy) unused inventory will be assured the clothes will be given to people around the world living in desperate need.
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